Social Media Marketing
Social Media Research
Social media research (SMR) ranges from market research methods and opinion research methods to social media data. People use a vast array of social and communications technologies as part of their everyday lives and practices. We examine social media practices through various methodological and theoretical lenses and provide insight into how social media is reconfiguring daily life.
Social Media Strategy
There’s a lot more to engaging in SMM than creating a few profiles and posting a few links. There are thousands of other businesses competing for social media users’ attention, so laying the right groundwork is crucial. We help companies determine the road map for their social media strategy.